Advertising for Boat Dealers
Making your dealership into a multiple venue through digital advertising
Dealerships understand the concept of multi-platform marketing. Television, radio, social media, and print advertisements do help to drive traffic to the physical location and have a high rate of securing sales. However, dealerships which only have one location or those which have minimal staff should strongly consider advertising with a secondary boat vendor site, such as Vessel Vendor. Here are a few of the benefits of advertising for boat dealers outside of the dealership page.
Stereotypes are minimized
While boat dealerships wish not to be associated with the pressure buying atmosphere, the reality is that there is still a stereotyping of the industry which has minimized the ability to effectually cater to certain demographics. Add to this the reality that there are some boat dealerships which contribute to the mindset that a boat dealer is on the same platform as a gimmick dealership, and you have a formula for sparse sales.
Using a secondary non-dealership venue for your boat dealers allows for the skeptic who has already formulated a conceptualization of the boat dealer industry to still see your products and thereby purchase the product. This is just an example of what Vessel Vendor can provide when advertising for boat dealers.
Posting on our site give the perspective of a discount
There is something about a site which has multiple options which gives the perception of value or discounted fiscal commitment. While it is true that the site offers pre-owned vessels, there is nothing that is specifically designed to diminish the value of the boat or to imply that the person is getting a discount from that which a pre-owned physical dealership would sell the craft for.
More people are shopping online
According to recent research, the number of persons who shop online as opposed to in store shopping or dealership shopping ranges from 60 to 75% (depending on which source you choose for being the authority on the subject). Additionally, the NACS has reported that more shoppers are apt to respond to sites which offer variety. As Vessel Vendor offers a diverse selection of boat brands, boat makes, and boat models, our clients are more prone to do comparative shopping, see the value in your boat dealership advertisement, and invest.
Our Site maximizes target marketing
While using social media and other online advertisement options may provide a solution to boost your dealership’s SEO for the manufacture or distribution page, it does not necessarily equivalate to relative target marketing. To explain. Say that you have a person who is looking for a weekend adventure in the Tampa Bay area and need to know about boats used in that location. That person from Montana may pull up your advertisement, but unless the person is planning on visiting the Tampa Bay area regularly, lives in the area (such as a summer house), or such, it is not likely that a person from Montana will purchase a boat for Tampa Bay. Our marine marketing program can help users understand fundamental information regarding their boat purchase; such as ‘Benefits of Trading In Your Old Boat at a Boat Dealer‘, ‘The Difference Between Boat Dealers vs. Boat Consignment‘, or ‘How to Choose the Right Boat Dealer‘.
Our advertisements are intended for those who are seeking a boat to purchase. There are no superfluous placement ads for your boat dealership. The persons coming to our site are seeking information on purchasing a vessel. True, we do offer information on location, boat brands, boat reviews, and boat manufacturers, but this information is on dedicated pages and not thrown into an agglomeration of ads and content. This means that your boat dealership advertisement will be amongst boats for sale and that the person who sees your ad will be wishing to invest.
ROI
Advertisement with any site must have a level of ROI that justifies the allocation of funds to an advertisement with such a site. Vessel Vendor is a site that specializes in boat selling and boating information. The site is from boat enthusiasts and so the craft which are offered are those brands which are leading in the industry. By using our straight forward, non-biased approach to reviews, manufacturers, and articles, we build trust and encourage user engagement with our site. Since User Engagement has been proven to be a cornerstone in high ROIs when advertising for boat dealers, SEOs on a product, and effectual call to action engagement and sales, we feel that this is one of our sites most beneficial assets.
Your ROI when advertising with Vessel Vendor will be higher as:
- We already have the SEO in place to drive interested parties to your boat dealer’s product
- Multiple page advertisement through various social media platforms is reduced (people can share the images from our site should they wish).
- As the advertisement is target driven and as those which see the advertisements already have an invested interest, the time and allocation of funds necessary to secure a sale is reduced.
Get started with your advertisement
Should you wish to invest with Vessel Vendor for your boat dealer, please contact Vessel Vendor by filling out the appropriate form on the site. If you require additional information or need assistance in formulating the best advertisement for your boat dealer please let us know so that we can help you.
