Boat Marketing Idea

How to market your boat properly

When it comes to selling your boat, the best way in which to sell your vessel is to use proper marketing strategies. Whether you are looking to sell you boat at a boat show, or you are seeking to sell a pre-owned boat, you must be able to market your boat effectively. And while there are several marketing tips available, it may be hard to get started. Here are a few ideas to get started.

Engagement

Boat booths should be attractive and interactive. Engagement with the potential client is essential. How you wish to engage the boat buyer is up to you. However, look for not only a means to explain the specifications on the boats you have for sale, but also a way in which to entertain. Choose an age group in which to cater your entertainment to. If you have a child’s or youth’s event, remember that the goal is not just to bring parents to your booth, but to secure a sale. Engagement marketing ideas may include games and prizes for children or free merchandise. You may also have a raffle. Whatever you decide, remember to focus your attention on relating the specs, price, and availability of your boat for sale. Do this with any prize or merchandise given.

Coupons and Raffle

If you choose to use coupons or to do a raffle to help your boat marketing, you should pay close attention to the wordage and aesthetics of the coupon. Additionally, raffles should be carefully planned. It is recommended that your raffle discount your boat for sale by a percentage off the MSRP or by a set amount. For example, your raffle could be contingent on providing an email and contact information. The raffle then could announce the winner on the last day of the show or via email. This means of doing a raffle builds up the leads and increases the probability of a sale.

Coupon development should have clear lettering and intent. Remember to put an expiration on the coupon, especially if the coupon is for products and services of the boat show (such as free concessions, discounts on shows, etc.).

Go Mobile

While coupons and games are beneficial for boat show marketing, you should have another means of advertising your boat for sale. Due to the popularity of smartphones and mobile media, it is suggested that you integrate your marketing into such. There are a few ways in which you can go mobile. Firstly, you could post a YouTube video. This allows potential buyers to not only see the boat outside of the show, but also to share and comment on the video as well. Twitter and Facebook are also important avenues to explore. Do keep in mind that posts on twitter and Facebook should be detailed enough to draw the potential client to a call to action. Posts should also have a hyperlink directly to the listing site of your boat.

Sell through a listing site

Boat shows provide a level of potential sales. Yet, you may find that more people wish to find general information about the boat and make a decision on the sale later. For this reason, you should have your boat listed for sale on a reputable listing site. By placing your boat for sale on a listing site, you gain maximum exposure. Depending upon on the type of advertisement packaging, your exposure could span nationally, or globally. Either way, you are far more apt to have qualified buyers inquire about your listing than you may find at a boat show with standard marketing techniques.

Where to list your boat for sale

Vessel Vendor offers a reputable way in which to list your boat for sale. Our site specializes in providing potential boat buyers with information. This information includes location pages, brand reviews, manufacturer reviews, and various FAQ information. Apart from the information that potential buyers will obtain, our site lets qualified buyers seek pre-owned vessels for sale.

Listers will find our site’s platform intuitive and the prices competitive.

Should you have any questions about boat marketing ideas, purchasing or listing your boat for sale, or if you have any questions about Vessel Vendor, please fill out the appropriate online form and we will be more than happy to address your inquiry as quickly as possible. We look forward to hearing from you soon and welcome to the Vessel Vendor family.